Founding Federation · on campus with Neek and Spencer · Mon–Thu 9:00 AM PT
Work out what you need to earn. Then go and earn it.
Founding Federation is a three-week cycle for people building their own work. Everyone starts in the same room for Week 0, where you compute what you need to earn and scope what could earn it, because price is the constraint that turns a blank page into a solvable problem. On Thursday of that week you commit to one of two branches, and they run side by side for a fortnight: Go To Market if the work is getting known, Make and Do if the thing still has to be built. Mondays through Thursdays, 90 minutes, with a break in the middle and time to actually do the work. Fridays are off, we run a four-day week for founders.
We offer scholarships. Just ask. We say yes.
Three weeks, then again
How a cycle runs
Week 0 · everyone
Week 0: Price and Ideate
Everyone together. Work out what you need to earn, scope what could earn it, and commit to a branch by Thursday.
With Spencer
Go To Market
Weeks 1–2, if the thing exists and nobody knows about it yet: sell it, fund it, or get hired for it.
With Neek
Make and Do
Twelve classes that take one project of yours from idea to release. Each class is one idea and a short exercise you apply to your project, then 3 to 4 hours a day building in public with the cohort. On Day 12 you put it out into the world.
Between cohorts
Refactor week
No class. Rest, clean up, and decide what you bring into the next cohort.
Week 0: Price and Ideate
Everyone together
Monday
Tuesday
Wednesday
Thursday
NowWeeks 1–2 · both at the same time · pick one
Go To Market
With Spencer
Make and Do
With Neek
Week 1
Monday
Tuesday Today
Wednesday
Thursday
Week 2
Monday
Tuesday
Wednesday
Thursday
Refactor week
Between cohorts
No class. Rest, clean up, and decide what you bring into the next cohort.
Go To Market. Weeks 1–2, if the thing exists and nobody knows about it yet: sell it, fund it, or get hired for it.
Make and Do. Twelve classes that take one project of yours from idea to release. Each class is one idea and a short exercise you apply to your project, then 3 to 4 hours a day building in public with the cohort. On Day 12 you put it out into the world.
Then Refactor Week, and everyone starts again at Week 0 on Monday Nov 16.
Session by session
The cycle
Week 0 · everyone together
The Three Numbers, and What You Could SellThen Make and Do: The founder's identity
The Floor and the Flinch, and Who You Actually KnowThen Make and Do: Your voice as a resource
Kill the Ones That Can't Clear the FloorThen Make and Do: Your application
Get Paid, Defend It, CommitThen Make and Do: Your foundation
Go To Market
Weeks 1–2The Social Budget
First Send DayToday
Second Send Day
Follow-up, Publish, Retro
Cohort Packaging (and reward tiers, if funding)
Joint Page + First Joint Sends
Fourth Send Day
Final Retro
Make and Do
Weeks 1–2The Foundational Arts
The daily practiceToday
Partners
Other people's trust
Your philosophy
Your standing
Your network
ReleaseShow Day
What you get
What's included
Week 0: Price and Ideate
Mon–Thu, 9–10:30am Pacific · everyone together
Work out what your life actually costs, what the business has to clear, and how much of your week is really billable. Then scope what could cover it, a service, a product, a project, or a job. Nothing is sold this week. On Thursday you commit to a branch.
Go To Market
Weeks 1–2 · Mon–Thu, 9–10:30am Pacific
You have something, and the problem is that nobody knows about it. Pricing, positioning, outbound, marketing and the money conversation, run as three motions on the same mechanics: sell it, fund it (a campaign, pre-orders, a waitlist), or get hired for it. Job hunting belongs here: a resume is a flyer for a contract.
Make and Do
Weeks 1–2 · Mon–Thu, 9–10:30am Pacific
The thing that would cover your costs doesn't exist yet, so the fortnight goes into building it. Scope it down, kill the riskiest assumption early, get an end-to-end version running, and put it in a stranger's hands twice. You leave with a working prototype and a timeline you measured instead of guessed.
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